jenniferleeramirez

Note: This is an assignment for a Technical Writing course taken at The University of Texas at San Antonio in the Fall 2011 semester.

Jenilee’s Boutique is a family owned business that is located in San Antonio, Texas. The boutique is a part of the retail industry with its line of business being in quality handmade items and crafts. The handmade items and crafts that Jenilee’s Boutique focuses on are seasonal items, such as wreaths and decorations, various types of jewelry, and crochet clothing or garments that are fitting for any occasion. The boutique will also be using recyclable materials to promote an eco-friendly environment for its customers. There will also be fundraising opportunities offered to the school districts for their organizations to offer people an alternative product. Jenilee’s Boutique also adheres to the customers’ needs and wants, which are a top priority to the boutique.

Note: This is an assignment for a Technical Writing course taken at The University of Texas at San Antonio in the Fall 2011 semester.

Jenilee’s Boutique offers an array of styles to match any personality that are suitable for anyone at affordable prices. The images are samples of what the boutique has to offer customers. So come on over to Jenilee’s Boutique to get started on your personal collection of style today!

Jewelry:

Fuscia Mix

Crochet Clothing and Garments:

Beanie and Scarf

Seasonal Decor:

Christmas Wreath

Note: This is an assignment for a Technical Writing course taken at The University of Texas at San Antonio in the Fall 2011 semester.

A memo concerning the Vision, Mission, and Value Statements has been created to remind Jenilee’s Boutique partners the decisions made regarding the boutique.  The Vision Statement describes the ideal state of the business to be reached in a three year timeframe.  The Mission Statement describes important accomplishments the boutique is set to made within a three year timeframe as well.  Lastly, the Value Statement sets the core values of Jenilee’s Boutique to be followed to ensure the boutique’s success.  To view the actual memo, a link is provided at the end.

MEMORANDUM

To:        Beverly Anzaldua, Adan Espinoza, Jesusa Espinoza
From:    Jennifer Ramirez
Date:     September 28, 2011
Re:        Vision, Mission, and Values Statements

INTRODUCTION

As I guaranteed in our previous meetings, here is a summary of the decisions decided on concerning the vision, mission, and values statements of Jenilee’s Boutique.  Please do not hesitate to get in contact with me should there be any confusion or concerns regarding the decisions that have been made.  I am looking forwards to our next meeting where we will finalize our decisions regarding these statements and begin to move forwards on the plans concerning Jenilee’s Boutique.

VISION STATEMENT

Jenilee’s Boutique’s ideal state will be reached in an estimated timeframe of about three years.  The ideal state to be reached for the boutique is to be one of the largest quality handmade craft carriers and manufacturers in San Antonio, Texas.  By opening an additional boutique in another location in San Antonio in roughly about five years, Jenilee’s Boutique is capable of achieving the vision.

PRODUCT

Jenilee’s Boutique will be carrying jewelry product from two vendors, which will be Pandora and Fire Mountain Gems and Beads because of their reputation of manufacturing quality handcrafted products.  Jenilee’s Boutique will also have a competitive advantage because of the various styles and materials that are fit for any customers’ budget.  There will also be crochet items and seasonal decorations that will be changing throughout the course of the year to match the seasons.  Also, customers will know which items are eco-friendly by the product details that will be displayed with the item.

CUSTOMERS

The customers that Jenilee’s Boutique will be focusing on will be mostly women, but there will be unisex items available for men as well.  There is no set age limit to focus on since the product in the boutique will be of various styles and materials that will be fit for any occasion or season.  Jenilee’s Boutique will also be assisting school districts providing them with an alternate fundraising idea that will allow for the school organization to maintain a certain percentage of the profit.

FACILITY

Jenilee’s Boutique will be located near the San Antonio River Walk since it is a constant tourist spot throughout the year.  The facility that is required will need to be at least one thousand and six hundred square feet (1,600 sq. ft.), which will be divided into two areas being eight hundred square feet (800 sq. ft.) each.  One of the areas will use five hundred square feet (500 sq. ft.) as a work and storage room to ensure there is enough space for overstocked and seasonal product.

EMPLOYEES

All employees will have a thorough knowledge of the product and the merchandise in the boutique, as well as experience in beading, crocheting, and seasonal decorating in order to replenish the product in the boutique.  The employees will treat the customers as a top priority and will offer consultation should the customers require assistance in needing a custom order.  Employees will be friendly to the customers, and must also be bilingual to assist customers who only speak Spanish.

COMPETITORS

Jenilee’s Boutique is going to have a respectable reputation amongst other competitors because every decision and action will be solely based on a business level.  By maintaining a respectable reputation, competitors will recommend their customers to Jenilee’s Boutique when customers are looking for a product that is not carried in their store.  Jenilee’s Boutique will also recommend its customers to other businesses when there are items that are not carried in the boutique, too.

FINANCIAL SUCCESS

In order for Jenilee’s Boutique to achieve financial success, the customers must be the boutique’s top priority.  By focusing on the customers, Jenilee’s Boutique’s monthly gross sales will double from forty-five thousand dollars ($45,000) to almost one hundred thousand dollars ($100,000) within the three year timeframe.  Profit will then be estimated at about seventy thousand dollars ($70,000) monthly and will be used to bring in more product, as well as fund various types of marketing throughout the year.

MISSION STATEMENT

The mission statement of Jenilee’s Boutique will be used to prioritize tasks that are necessary for the boutique to become one of the top businesses customers will go to when needing quality handmade items that are made to be unique.  A three year timeframe has been decided on and will give the boutique enough time to build up its reputation throughout San Antonio.  Jenilee’s Boutique will accomplish this task by being an innovator to customers looking for a fresh look and unique design that fits any personality.

VALUES STATEMENT

The success of Jenilee’s Boutique will be dependent on the employees’ treatment of the customers, as well as the employees ensuring that the customers’ needs are met during every visit to the boutique.  By the product being quality handmade, the product value is higher than an item built in mass production to meet quotas.  In offering great customer service and quality products, customers will feel welcomed and will keep bringing their business to the boutique.

I strongly believe that by focusing on achieving these goals, Jenilee’s Boutique will become the top business for quality handmade products within three years.  Once again, please do not hesitate to get in contact with me to discuss any issues or concerns.  I may be reached at my office (956) 572-4466 between the hours of 3:00 p.m. and 5:00 p.m., or by e-mail jenniferamirez85@yahoo.com.

Link to view memo:  Memorandum1

Note: This is an assignment for a Technical Writing course taken at The University of Texas at San Antonio in the Fall 2011 semester.

An Excel spreadsheet has been used to create a Gantt Chart to show the start and end dates of tasks in the Financial, Setup, and Marketing Plans.  To view the spreadsheet, a link is provided.

Link to view spreadsheet:  Jenilee’s Boutique – Gantt Chart

Note: This is an assignment for a Technical Writing course taken at The University of Texas at San Antonio in the Fall 2011 semester.

An Excel spreadsheet has been created to show the monthly expenses of Jenilee’s Boutique.  To view the actual image of the spreadsheet, a link is provided.

Link to view spreadsheet:  Jenilee’s Boutique – Expense Budget

Note: This is an assignment for a Technical Writing course taken at The University of Texas at San Antonio in the Fall 2011 semester.

This Excel spreadsheet shows the cash inflows and outflows of Jenilee’s Boutique for twelve months, as well as the month-end balances and cumulative cash position monthly.  To view the actual image of the spreadsheet, a link is provided.

Link to view spreadsheet:  Jenilee’s Boutique – Cash Position

Note: This is an assignment for a Technical Writing course taken at The University of Texas at San Antonio in the Fall 2011 semester.

The funding letter is made to introduce the abbreviated business plan to an investor because it gives an overview of what the investor may expect to see in the plan.  The letter also provides all contact information from the business, Jenilee’s Boutique, and the investor, Guerra Investors.  To see the actual image of the letter, a link is provided at the end.

4646 Button Dr.
San Antonio, TX 78251
Phone:  (210) 312-3000
Fax:  (210) 312-3100
E-mail:  jenileesboutique@yahoo.com

November 7, 2011

Mr. Emilio R. Guerra
Guerra Investors
415 Stitch Ave.
San Antonio, TX 78251

Dear Mr. Guerra:

Jenilee’s Boutique is a unique retail business that specializes in quality handmade jewelry, crochet clothing and garments, and seasonal items.  There is a market need for the boutique in San Antonio, Texas because large retail stores do not offer quality handmade products because their products are manufactured in bulk to meet quantity goals instead of quality goals.  Customers will also have a wide variety of selections and styles to choose from and will be allowed to create their own piece as a custom order.  There will also be an option for customers to purchase eco-friendly products that will be made of recyclable materials.

The yearly sales that have been forecasted for Jenilee’s Boutique is around four hundred thousand dollars ($400,000), making a yearly profit of two hundred and seventy-five thousand dollars ($275,000).  The profit will then be used to fund marketing and advertising projects, as well as bring in product from the two outside vendors, Pandora and Fire Mountain Gems and Beads.

In order for Jenilee’s Boutique to become a reality, an estimated amount of seven hundred and twenty-five thousand dollars ($725,000) is being asked for the initial funding.  There has already been fifty thousand dollars ($50,000) put towards the funding of the business, and six hundred and eighty-five thousand dollars ($685,000) is the remaining balance that will be paid by Guerra Investors.  The funding will be used to rent a property, hire a financial and legal consultant, purchase equipment and tools, fund marketing and advertising projects, and bring in product from the vendors.

The amount being invested into Jenilee’s Boutique will be paid back with an interest rate of twenty-five percent (25%), making the total amount due back to Guerra Investors eight hundred and fifty-six thousand two hundred and fifty dollars ($856,250).  This amount will be paid off within a seventy-two (72) month timeframe.

I would like to meet with you next week to further discuss Jenilee’s Boutique.  Please feel free to contact me should you have any questions or concerns at my office (210) 312-3000 between the hours of 1:00 p.m. and 6:00 p.m., or by e-mail jenileesboutique@yahoo.com.  Thank you.

Sincerely,

Jennifer Ramirez
Owner
Jenilee’s Boutique

JR/ba
Enclosure:  Abbreviated Business Plan
cc:  Beverly Anzaldua, Adan Espinoza, Jesusa Espinoza

Link to view letter:  Funding Letter

Note: This is an assignment for a Technical Writing course taken at The University of Texas at San Antonio in the Fall 2011 semester.

To promote Jenilee’s Boutique, an ad script and ad video have been created.  The script details what viewers are expected to see in the video, while the video promotes the boutique’s product to appeal to its prospects.  To view the ad video, a link is provided at the end.

Ad Script:  Jenilee’s Boutique

Scene 1:  Title Panel

– Business Name, Title, Name, Date

Scene 2:  Customers at Jenilee’s Boutique

– A counter displaying the quality handmade jewelry in various designs and sets with signs promoting Pandora,  Fire Mountain Gems and Beads, and the eco-friendly products.  There will be various crochet items and seasonal items displayed on the counter, as well as on the wall.  A Jenilee’s Boutique employee will be behind the counter talking to customers and showing them what the boutique has to offer.

• Voiceover:
  – Voice:  Come on over to Jenilee’s Boutique where they specialize in quality handmade jewelry, crochet and seasonal items that are suitable for anyone at affordable prices.  Jenilee’s Boutique offers an array of styles to match any personality and an opportunity for customers to create their own items.  The boutique also offers eco-friendly products, as well as Pandora and Fire Mountain Gems and Beads products.  So come on down to Jenilee’s Boutique to get started on your personal collection of style today!

Scene 3:  End Credits Panel

– Director, Actors’ Name and Role Played, Video Recording Handler, Lighting, Music Info

Link to view ad video: